👑 Discover Three Kings Day Costa Blanca
In Spain, the biggest celebration of the holiday season is El Día de los Reyes Magos — Three Kings Day. Happening on January 5th and 6th, this special tradition is filled with magic, parades, sweets, and cultural events. The Three Kings Day Costa Blanca celebrations attract thousands of families every year.
🎉 The Famous Three Kings Parades
On the evening of January 5th, towns across the region host large, colourful parades where the Three Kings — Melchior, Gaspar, and Balthazar — arrive to greet children and throw sweets into the crowds.
🎆 Top places to enjoy Three Kings Day Costa Blanca parades:
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Alicante: A grand parade with floats, music, and dancers
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Benidorm: A lively event ending at the old town
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Altea: A charming, family-friendly parade
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Calpe: Colourful costumes and traditional music
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Jávea: The Kings arrive by boat — a beautiful tradition
These parades are the heart of the Three Kings Day Costa Blanca celebrations.
🎁 January 6th – The Day of Gifts
Unlike many countries, Spanish children receive most of their presents on January 6th. Families gather to open gifts, enjoy breakfast together, and celebrate the final day of the festive season.
🍰 Roscón de Reyes – The Traditional Cake
A key part of Three Kings Day Costa Blanca is eating Roscón de Reyes, a sweet ring-shaped cake decorated with candied fruit. Inside, one figurine and one bean are hidden:
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Find the figurine → you are “king” for the day
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Find the bean → you buy next year’s cake
It’s a fun tradition enjoyed by families across the region.
🙏 Cultural and Religious Traditions
Many towns host church events, community gatherings, and musical performances. The holiday combines deep cultural roots with modern celebrations.
⭐ Celebrate the Final Magic of the Season
With festive parades, delicious food, and joyful traditions, the Three Kings Day Costa Blanca celebrations bring the holiday season to a magical close.
